|
Shape Up America! is a high profile national initiative to promote healthy weight
and increased physical activity in America. Involving a broad-based coalition of
industry, medical/health, nutrition, physical fitness, and related organizations
and experts, Shape Up America! has three primary objectives:
- Promote a new understanding by Americans of the health importance of achieving
and maintaining a healthy weight and increasing physical activity;
- Inform Americans of the logical, proven ways to achieve a healthy body weight;
- Increase cooperation among national and community organizations committed to
advancing healthy weight and increased physical activity as major public health
priorities.
To achieve these objectives, Shape Up America! is committed to providing
credible, science-based health messages in a distinctive new way so that people
will understand the importance of healthy weight and increased physical
activity. A key step is to focus on the health benefits of weight
reduction and increased activity, stressing those simple changes in dietary
choices and exercise habits that are readily available.
|
